We've already sat in your seat.
16pct is a data-driven performance agency. We handle traffic, funnel, and sales to turn media spend into real revenue, across Brazil and the United States.
Why 16pct exists
Two problems,
one fix.
The business owner runs everything alone: traffic, sales, the team, the entire operation. The results don't show up like they should, and they shouldn't have to become a marketing expert for that to change.
When they go looking for help, they find two kinds of agency. The expensive ones, that send a pretty report and never move the revenue. And the amateurs, that have never sat in their seat. Neither one shares the goal.
16pct is the operational muscle you're missing, run by people who've lived the pressure of a real operation. A partner who shares the goal, decides by data, and focuses on the 20% that drives 80% of the result.
Who's behind it
“I've already sat in your seat.”
Before 16pct, Jorge was COO of an education group doing R$ 10M/yr in revenue and investing R$ 1.2M/yr in media. He led a team of more than 20 people and turned the owner's vision into results, month after month. 16pct came out of that: it isn't theory from someone who read about operations, it's practice from someone who ran one.
Jorge Borgonhi
Founder of 16pct
- R$ 10M/yr
- revenue of the operation he ran
- R$ 1.2M/yr
- in media under his management
- 20+
- people on the team he led
Proof, not reports
What we've already built
Proof,
not promises.
How we think
A real partner,
not a vendor.
Partner, not vendor
We share the goal. It's not a pretty report that vanishes at month's end, it's people with skin in the game to hit the number right alongside you.
Data, not guesswork
Every decision comes from real numbers. We don't guess, and we treat your revenue like it's our own.
Focused on the 80/20
We aim at the 20% that drives 80% of the result. The rest gets left out, no ego attached.
We pick our clients carefully
16pct doesn't work with everyone. If we're going in as a partner in your goal, the fit has to be real.
Want 16pct on your team?
It starts with a diagnosis. We look at your numbers before we promise anything.
Get my diagnosis →