We find where you lose sales, from the ad to the moment someone says yes, and put the fix in place with you: a script and coaching for whoever answers your leads, offers for people who say it's too expensive, and the ads themselves on Google and Instagram. Then a video call every week to review leads, bookings and sales.
Free assessment, on a video call of up to an hour with Jorge, 16pct's founder. You'll leave knowing where you're losing sales, even if we never work together.
Marketing agency
Watches the ads: clicks and cost.
16pct
Watches the sales: where they come from and where they get lost.
Marketing agency
When sales drop, it tweaks the campaign.
16pct
When sales drop, it finds what broke, from the ad to the reply.
Marketing agency
Sends a report at the end of the month.
16pct
Meets with you every week, with the numbers and who's fixing what.
We build each piece with your team and stay on it until it runs, starting with sales: who answers, who closes and how each person is trained.
Who answers new leads, who closes and who delivers the service, with targets for each role, and a sales script your team is coached on, built from their real conversations. If someone is missing, the profile of who to hire.
Where each sale comes from, what your operation costs and what to fix first.
An entry option for people who didn't buy the main service, like a single session, a smaller package or a course, without lowering the price of what you already sell.
Google, Facebook and Instagram ads run by 16pct, plus a goal for each channel (ads, referrals, local events), so you don't depend on just one.
On video: the week's numbers, what broke and who fixes it by next week.
Every stage of your sale in one place, and AI answering new leads at any hour. If it isn't worth the money yet, we'll tell you.
Software built around how your business works, and it stays yours.
The path is the same for every business we work with. What changes is where each one loses sales.
01
We look at your numbers, your team's conversations with leads and your ads before suggesting any spend.
2 bottlenecks found
02
Your sales goal becomes math: how many bookings it takes each week, which channel each one comes from and who does what. What's broken gets fixed before any new ads.
03
With your permission, and confidentiality written into our contract, we read your team's conversations with leads, write the script and coach each person at the exact point where sales slip away.
What they ask most
04
Google and Instagram ads run by 16pct, with the source of every lead tagged, so you can see which ad brings the most leads and which one sells the most.
M. S.
came in at 9:12 am
05
On video, with you: what each channel brought in, from first message to closed sale, what broke and who fixes it by next week. Weekly for the first few months, then as often as the results call for.
Monday meeting: 8 bookings, 4 sales
In the last 12 months, through October 2026.
Where we've served clients
When the timing is right, 16pct puts AI to work answering your leads and builds the software your business runs on every day.
It replies within seconds to people who come in from your ads, at any hour, figures out what they're looking for and hands ready buyers to your team.
Handed to the team at 7:45 pm, with the time slot already chosen, 3 minutes after the first message.
Designed around how your business already works and connected to the tools it already uses.
8
client systems live today
The software is yours: if we ever stop working together, it keeps running.
Who's behind it
Founder of 16pct
I started out running ads. Then I became head of operations at an education group in Brazil: when I joined, it was about $700 a month in ads, me, the owner and three salespeople. When I left in 2024, we were spending over $200K a year on ads, doing about $1.8M a year in revenue, with a team of more than 20.
That's where I learned that the sales team decides whether an ad makes money, so 16pct doesn't stop at the ad. In practice, I work like a fractional COO for your business: someone to figure out with you where the money is, and make sure it actually happens.
In 30 seconds, tell us how you sell today, and Jorge will tell you what he'd do in your shoes.
Free, on a video call of up to an hour with Jorge. We reply within one business day.
